I hear their commercials often on WJR (AM 760 - the Great Voice of the
Great Lakes).

http://rhinoshield.net/

They claim it's not paint, while others claim that it's an elastomeric
paint containing "3M Ceramic Microspheres".

And then others saying this:

============
As I continued my research I finally uncovered the mystery of Rhino
Shield. Rhino Shield is manufactured by Nationwide Coatings.

I was able to find the MSDS (Material, Safety, Data Sheets) on Rhino
Shield as well as Nationwide Coatings products and the results are quite
amusing. In fact, in most cases the language used to describe the
products is verbatim.

I believe you can purchase the same product from Nationwide as opposed
to having to pay the exorbitant prices that Rhino Shield tries to impose
upon its customers.


Rhino Shield applies a 3 coat system comprised of the following:

1. Adhesive Primer Sealer (Product Data #14090)

2. Ceramic Mid Coat (Product Data #14030)

3. Durable Finish Coat Satin (Product Data #14020)


Nationwide Coatings supplies the following:

1. Ultra Prime™ (Product Data #2790) - $18.19 per gallon

2. Ultra Kote XL™ (Product Data #4030) - $25.29 per gallon

3. Ultra Satin™ (Product Data #2730) - $23.39 per gallon


If you look closely, you will see that the Solids by Weight, Solids by
Volume, V.O.C.'s and Gallon Weight are identical. Not to mention the
Product Description mirrors each other.

You can call Nationwide Coatings and get a price on all of their
products except Rhino Shield. They will direct you to a Rhino Shield
dealer in your area.

Keep in mind that the information made available to me over the internet
does not tell the whole story. I'm quite sure that if either one of
these companies were questioned that they would insist that the products
are quite different. What else would they say?

I am making my determinations based upon what appears to be an obvious
connection. Same manufacturer, same product description, same
statistics, same numbers!

http://www.blogster.com/freddybenson/truth-rhino-shield
====================

Ultra Kote XL:
Elastomeric Urethane Industrial Ceramic Coating for Walls, Roofs,
Equipment, Tanks and Most Other.

ULTRA SATIN:
Elastomeric Waterproofing Ceramic Satin Finish Wall Coating.

http://www.nationwidecoatings.com/prod03.htm