On 4/29/2014 10:10 AM, Scott Lurndal wrote:
bob writes:
On Monday, April 28, 2014 8:19:01 PM UTC-4, Doug Miller wrote:
wrote in news:esteve999.da45ea8
@diybanter.com:

....

craftsman is no longer owned by sears, sears licenses the name.
which is why you can buy craftsman tools for many places

like many of your posts, short on facts, long on speculation.

The craftsman brand is owned by KCD IP, LLC a special purpose
entity _created by Sears Holdings_ for securitization purposes.

Note that KCD IP, LLP also owns the brands Kenmore and DieHard.

However, Sears owns KCD, and thus the brand.

He's right and wrong, both...the key point is that they have, in fact,
set up and intend to license the brands beyond their previous use only
in house...

http://online.wsj.com/news/articles/SB10001424052702303299604577325643404448050

http://www.prnewswire.com/news-releases/sears-holdings-appoints-global-licensing-agent-146256075.html

Which ploy is why Ace Hardware is now robbing sales from Sears stores on
Craftsman tools...it may not make too much difference in some larger
areas but we can already see the negative impact here in a small market
catalog/associate store in that it's hurt them significantly and may
well drive them under if it happens to appliances as well...

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