Per Oren:
Like John Cameron-Swayze says "Takes a lickin and
keeps on ticking" -- Timex watches

Farmer plowed up a lost Timex on his farm....still ticking.

When I was a kid in Westport, CT; a friends father filmed the commercial
where they nailed a Timex watch to a board and Captain Tooker of the
local yacht club towed it around Long Island Sound.
--
Pete Cresswell