-MIKE- wrote:
On 5/11/13 5:22 PM, Mike Marlow wrote:
-MIKE- wrote:


It's the old adage, "There is no such thing as bad publicity."
Advertising is all about getting people thinking about your brand.
The catchy songs ("Anticipation"), the funny catch lines ("Where's
the beef?"), the memorable slogans ("Have it your way") all keep a
brand in your mind, and that's what they count on. So when a goof
up (not a tragedy-- poison in the tylenol) get's a brand name in
the spotlight and in the collective conscience of a society, it's
gold for that brand.

Not really. There is that other old adage - one oh **** ruins a
thousand attaboys. There's plenty of cases of bad press haunting
companies.

In the context of this discussion, this oh **** made them tens of
millions.

My point is that bad press is bad press. The adage that there is no such
thing as bad press exists more in the hearts and minds of people who really
don't do sales and marketing than it does in the real world. Bad press
hurts sales, growth, etc. Maybe not to the point of running a company out
of business, but it certainly does have a negative impact. The old adage
just isn't true.

--

-Mike-