-MIKE- wrote:


It's the old adage, "There is no such thing as bad publicity."
Advertising is all about getting people thinking about your brand. The
catchy songs ("Anticipation"), the funny catch lines ("Where's the
beef?"), the memorable slogans ("Have it your way") all keep a brand
in your mind, and that's what they count on. So when a goof up (not a
tragedy-- poison in the tylenol) get's a brand name in the spotlight
and in the collective conscience of a society, it's gold for that
brand.

Not really. There is that other old adage - one oh **** ruins a thousand
attaboys. There's plenty of cases of bad press haunting companies.

--

-Mike-