On 9/30/2012 10:06 PM, Malcom "Mal" Reynolds wrote:
In article ,
micky wrote:

OT

Listening to radio from 1949 and the commercial for Velveeta carefully
referred, twice, to it as "cheese food", instead of cheese.

I noticed this style a few years ago and though that new laws**from 15
or 20 years ago about honest advertising were requiring this. Maybe I
was right and this is a new practice, but it was also an old
practice, I see. It's a practice Kraft Velveeta observed, voluntarily
I guess, 63 years ago.

**For example "pork and beans" is grandfathered in because it has a
traditional name, but if it were a new "food" it would have to be
called beans and pork on the label, because there are more beans than
pork.

Macaroni and cheese is okay to begin with iiuc, because there is more
macaroni than cheese, by weight.

More related to this, there are iirc 3 or 4 levels depending on how
much A is in B. There is cheese, cheese food, cheese-inspired food,
and looks-something-like cheese. For xample.

Once upon a time a columnist for the San Francisco Chronicle, ever so gently
disparaging the city of Chico Ca, said that it was so rural that Velveeta was
found in the Gourmet food section of the Grocery stores

Heck, here in SE Iowa Spam dominates the gourmet section.:-)

Don