On Wed, 12 Nov 2003 11:08:20 -0000, "IMM" wrote:



Don't judge them on what they made 15-20-25 years ago.

OK, so Vaillant bought a brand.....

A none statement.


---

Not really. My point was that from my experience, Glow Worm had or
has been producing junk products, but somehow has established a brand
name.

It is quite common for a manufacturer from another geography who does
not have much of a recognised name in a territory in which they would
like to establish one, to buy up a company with a name and little
else, and to inject it with decent technology and manufacturing and of
course, money.

In a market where there is much conservatism such as the UK plumbing
and heating industry, this is a smart move.

My point was simply that in my view, and from my personal experience,
Glow Worm does not give me a positive brand message. They may now
have Vaillant technology etc. but who knows how that is implemented?
Did they fire the management and entire workforce and start again?
doubtful? So why would I want to risk that when I can buy known
good products with a consistent track record?



..andy

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