I spent a fortune on Home depot topof the line Latex. I primed the bare wood with primer and the it basically too 3 or 4 coats to cover. The color is white.
I don't know what's wrong with Latex paint these days. I remember when Latex fist came out in the early 1960's. My father bought Dupont Lucite Latex and he never had a coverage problem. The crap they have today is like water.