On Sun, 10 Jun 2012 09:19:32 -0500, Leon lcb11211@swbelldotnet
wrote:




Uhh yeah, when you mark down your entire inventory and sell it for a
much reduced price you sales will plummet. You are selling for less.

I think they figured the dollars would be about the same as there are
no radical sale reductions, just everyday low prices.


What JCP is in the middle of doing is changing their business
strategy/plan.
snip

As time goes by and they get control of their costs and expenses the
higher volume and lower prices should work out well for them.

IMO, the real problem is JCP. That type of store is just an old
department store model that began to unravel a decade or two ago. Most
of us can name a dozen stores that just went away and were replaced by
Wal Mart, Kohls, etc. They probably should just turn out the lights
and go home.