Charlie ...

True. But what most retail management manages (sorry about that) to
overlook is
the fact that knowing about something makes selling it easier, supporting it
much easier, and finding out what the customer needs even easier.

Well, yes and no. If you know a lot about what you are selling, and what
you are selling is crap (and if you happen to have some scruples), that
combination of circumstances can actually hinder the process.
Perhaps that's why so many of the folks in those orange or blue aprons are
as clueless as they seem. If they really knew about some of those the
products on the shelves, when you asked them where to find something they
might point you in the direction of the exit.

Lee

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