On 21/05/2011 21:33, alexander.keys1 wrote:
On May 21, 3:47 pm, The Medway
wrote:
I'm interested in how this is going to work once its open Arfa.

What's it's USP?

How is it going to compete with the marketing muscle of McDonalds&
Burger King? Evem Wimpey?


Or even *Wimpy* )

There are a lot of low-budget fast food chains, many of them with
"chicken" somewhere in the name (and I don't mean KFC) that manage
without marketing.


Also, why the assumption that it's a race to the bottom?

It's possible to carve out a niche as a quality provider.


--
Ron