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Bob La Londe[_6_] Bob La Londe[_6_] is offline
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Default Are "Real Estate Auctions" just a clever marketing technique?

On 5/4/2011 6:04 AM, Ignoramus15919 wrote:
I did not get the house. The auction conditions were that I am
completely obligated to follow through with the sale if the seller
(bank) agree. But the bank, has an option of rejecting my bid.

Being used to honest industrial auctions, I paid no heed, and bid $70k
for that house that I talked about.

After I won the bid, I wasted a lot of time and even bought some
cleaning supplies (nothing major) in anticipation.

Anyway, after two weeks or so, I got this email from the auction
company:

``The seller has notified us that they are needing something closer
to $107,000.00 for this property. Is there any way you can come up to
this amount? Please let me know how you wish to proceed. Thanks!''

Well, my answer to this, politely phrased, was that no, I am not going
to come up to that sort of a price, the house is crappy in many ways,
in a flood zone etc. Payin $107k leaves no room for profit and no room
for risk. I am not going to play that sort of a game. And so, the
seller rejected my bid.

I am now wondering if, perhaps, the whole "real estate auction"
concept, as practiced by this auction company, is just a clever "new
age marketing technique"?

What if what they want is to either get a sucker bid, or if the bid is
not a sucker bid, to just get the bidder excited about the property,
and ask for more money later?

In other words, this is a cleverly planned psychological ripoff, and
not an honest "let's just get rid of it quickly at an auction"
approach, like I see in industrial sales.

Any comments?


What you are describing is, "getting the buyer emotionally invested in
the process." Lots of salesmen and lots of businesses use this
practice. It may also be a bait and switch, although if the upfront
terms allowed for the rejection of any bid then it may not be the latter.