The phone books have been getting smaller. With the yellow pages, I
figure most places are still in business but they have moved their
advertising elsewhere.

But with the white pages, I'm not so sure. The new book is 1/3
smaller than the book 1 or 2 years ago. If they've just made their
numbers unpublished, I want to keep the book so I will still have
their numbers. But if they've abandoned their wired phones for cell
phones, there is no point to keeping the book.

Why is the White Pages 1/3 shorter than it was? How much is
unpublished and how much is just gone?

Thank you.

Phone books have changed a lot over the last ten years. Ten years ago, we
were putting 13 times the laden weight of the Titanic in landfills every
year in phone books alone.

Advertising has gone Internet. We will always have the phone books, only
they had it so good for so long that they left a bad taste in their
customer's mouths. Like, we're the only Yellow Pages, so we don't have to
care. Then that was busted, and different "versions" of the yp and wp could
be published with no copyright infringement. But for today's advertising,
everyone goes to computers, and now they've been put into the hands of
people.

People can now download coupons, deals of the day, maps, instant cell or
messaging. A couple of light years ahead of what a phone line and automated
answer device can do.

The best markets for phone books right now are the smaller towns and cities,
like approximately 25k people and under. They are still the way small towns
do business, and there is good profitability there.

But the old days of the big boys are gone.

SteveB

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