In article ,
Robert Neville wrote:



Consider an individual who has $2 to spend on a bag of chips. Frito Lay can
raise the price of the bag to $2.25 and lose that customer or lower the amount
in the bag and keep the customer. What should they do?

Simple. Let's say they used to sell a 6 oz. bag, and they want to sell a
5 oz. bag for the same price. So they should just reprint the 6 oz. bags
with a big proclamation that says "20% MORE, FREE" and in tiny letters:
"than our regular 5 oz. bag."

After a few months, discontinue the promotion, and go back to what has
now become the "regular" 5 oz. size.