On Wed, 26 May 2010 17:55:01 +0100, Grimly Curmudgeon wrote:

I've noticed that many of the freeby donors don't get much of a mention,
if any at all.

I bet you see an outside shot of the shop... and after transmission
there will be posters in the window "as seen on...". The benefit to
the shop owner isn't with the whole national TV audience but the
locals.

--
Cheers
Dave.