John wrote:
On a journey my daughter said - "Why are Self Store depots always
painted such bright colours? (Often yellow and blue)


I can't explain - they don't need to attract passing trade as I guess
most people will look for one from home using a directory.

Then you would guess wrong :-)

People shop from their memories, not directories. Directories are a last
resort when memory fails - reactive marketing.

Bright colours, a decent logo and a highly visible presence lock into
peoples memories - pro active marketing.

I spent £150 on having my logo designed by a professional graphic artist and
nearly £400 on having my van signwritten. I get more work from that than
any other form of advertising. Over 5 years thats dirt cheap advertising.

Most common comment "I see your vans all over the place". I only have one
:-)

Anyone considering self storage will first think "there's that place on XYZ
Road" and go there.

Directories also list all your competitors, inviting price comparisons,
which is why I don't advertise in any of them. They are yesterdays papers.


--
Dave - The Medway Handyman
www.medwayhandyman.co.uk