On 14/01/10 13:52, G.Mo wrote:
Hey everybody,
I'm working with a big DIY retailer to create a better home
improvement store, kind of like a B&Q of the future. The question is
what's the best/worst thing about DIY stores today?? Expert advice and
guidance seems the first thing for the public DIY-ers but what about
people that work in the industry?


I think it's clear from the responses that there is no single DIY
market, you need to decide which part of the market is likely to be most
profitable. If your client is big enough perhaps consider brand-splitting.

You probably need to consider three markets although the three are
actually points on a spectrum. First the professional builder/engineer.
They need reasonable quality tools and materials, always in stock and at
a reasonable price. They may need some help using something new but are
more likely to value continuity of supply than the latest high-tech gismos.

Second there's the experienced DIYer. They probably want better quality
materials because they are working on their own properties and have to
live with the results. They will need some help with new materials and
techniques. They want reliable light-usage tools.

Lastly there's the occasional DIYer who is probably restricted to simple
repairs and construction kits. They need lots of hand-holding. They will
probably also want smaller packs of materials. They aren't going to buy
professional grade (or price) tools.

There's perhaps a fourth category, the people who need help in putting
together an Ikea flat-pack.


--
Bernard Peek