Lib Loo wrote:


"T.Alan Kraus" wrote in message
...
Lib Loo wrote:
#100: CNN Reaches Historic Low In Prime Time Demo

by Steve Krakauer 12:56 pm, December 7th, 2009

CNN has reached a historic ratings low during prime time in the
A25-54 demographic, finishing as the fourth place cable news network
in that category now 100 times during 2009. This means CNN finished
behind Fox News, MSNBC and sister network HLN.

While CNN's daytime line-up has seen far more success - generally
finishing in 2nd place behind just FNC - their prime time line-up has
not yet turned around.

This is by far the most times this has ever happened for CNN. The
network has now finished in 4th place in that category 41% of 2009
weeknights. It's a dramatic fall from 2008, when Anderson Cooper's
10pmET hour actually won the prime time demo, even topping his FNC
competition. 2008 of course was a very big year for CNN, as the
presidential election dominated coverage. But while CNN's prime time
ratings have not dropped off significantly from 2007 and before, the
competition is growing enormously, and leaving CNN behind in the
category.

The 100th occurrence was Thursday night. As the year ends, CNN is
finishing fourth more and more often. The network was 4th in the
prime time demo 13 nights during November - more times than any other
month.

Prime time demo is just one of the many categories CNN and other
networks use to sell against, and CNN continues to push the fact that
it is performing strongly during the day. And it should be noted that
while CNN drops in prime time, their sister network HLN is doing well
- which benefits CNN's parent company as a whole. Still, as CNN
pushes the line, "More people turn to CNN because journalism
matters," (have you seen that anywhere today?) it appears more and
more clear that people are turning to opinion during prime time.



and this is important to my metal working skills, why?

Because Cliff and Too_Many_Tools think you deserve to hear about it.
Take it up with your pals.
they are plonked here, you are next