"T.Alan Kraus" wrote in message
...
Lib Loo wrote:
#100: CNN Reaches Historic Low In Prime Time Demo

by Steve Krakauer 12:56 pm, December 7th, 2009

CNN has reached a historic ratings low during prime time in the A25-54
demographic, finishing as the fourth place cable news network in that
category now 100 times during 2009. This means CNN finished behind Fox
News, MSNBC and sister network HLN.

While CNN's daytime line-up has seen far more success - generally
finishing in 2nd place behind just FNC - their prime time line-up has not
yet turned around.

This is by far the most times this has ever happened for CNN. The network
has now finished in 4th place in that category 41% of 2009 weeknights.
It's a dramatic fall from 2008, when Anderson Cooper's 10pmET hour
actually won the prime time demo, even topping his FNC competition. 2008
of course was a very big year for CNN, as the presidential election
dominated coverage. But while CNN's prime time ratings have not dropped
off significantly from 2007 and before, the competition is growing
enormously, and leaving CNN behind in the category.

The 100th occurrence was Thursday night. As the year ends, CNN is
finishing fourth more and more often. The network was 4th in the prime
time demo 13 nights during November - more times than any other month.

Prime time demo is just one of the many categories CNN and other networks
use to sell against, and CNN continues to push the fact that it is
performing strongly during the day. And it should be noted that while CNN
drops in prime time, their sister network HLN is doing well - which
benefits CNN's parent company as a whole. Still, as CNN pushes the line,
"More people turn to CNN because journalism matters," (have you seen that
anywhere today?) it appears more and more clear that people are turning
to opinion during prime time.



and this is important to my metal working skills, why?

Because Cliff and Too_Many_Tools think you deserve to hear about it. Take it
up with your pals.