"Sum Guy" wrote in message ...
Are the Dyson vacuum cleaners as good as they say they are?

Are they worthy of the tv-commercial air time? Or is this a case of "if
you advertize it, they will buy" ?

If you have a really good product, people know about it, and you don't have
to spend a lot on advertising. If you don't, you advertise the hell out of
it. They have to sell a lot of vacuums to just break even on the
advertising. Like Geico. Tons of TV ads. Nascar cars. Drag racers @
$40,000 a run. If they want to drop the cost of their insurance, simply cut
the ad costs. Allstate is beating them up pretty good now by just
advertising prices, and not going with all the hoopla. I'm just sick of
seeing the cavemen.

Steve