On Thu, 8 Oct 2009 23:03:24 +0000 (UTC), Andrew Gabriel wrote:

There was a facinating program on Radio 4 a month or two back on the
marketing of WD40. They really sounded like they know what they're
doing.

The marketing, yes. Get people to send it all manner of whacky ways
the great unwashed have used the product and publish them as
"testimonials". All "instant fixes" but nothing saying that the
problem did or didn't reoccur or if there was any other bad effects.
The chap they interviewed wasn't quite spouting pure
marketing/management speak but wasn't far from it.

--
Cheers
Dave.