The first pic shows the effect of 60V ac on one segment relative to
back-plane, and a piece of matt black behind one part of the "1"

http://home.graffiti.net/diverse:gra...d_3601_lit.jpg
http://home.graffiti.net/diverse:gra...t/lcd_3601.jpg
watch display, gold coating obscuring scanner view, both sides
http://home.graffiti.net/diverse:gra.../lcd_3302a.jpg
packaging
http://home.graffiti.net/diverse:gra...cd_package.jpg

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Diverse Devices, Southampton, England
electronic hints and repair briefs , schematics/manuals list on
http://home.graffiti.net/diverse:graffiti.net/