On Sep 3, 11:52*pm, "The Medway Handyman"
wrote:
Dave Liquorice wrote:
On Thu, 3 Sep 2009 03:19:53 -0700 (PDT), Owain wrote:

# Squirrels pinching your nuts? A squirt of WD-40 on your bird table
stand will help prevent them from pinching food left for feathered
friends.

That one was on a BBC Radio programme I caught last week:

http://www.bbc.co.uk/podcasts/series/worldbiz

A programme on WD40 but very empty of facts or real information, The
MD is most definately full of marketing bull**** and management
speak. Marketing is the real reason behind the success of WD40,
nothing to do with it's real abilty to actually do what it says on
the tin.

So, a product thats been around since 1953 and is now a household name,
selling $300 million worth *a year to 148 countries - is simply down to
marketing?

there are better products with little market penetration


**** me I'd love to know the name of that ad agency. *Nothing to do with
that fact that it actually works then?

good marketing is a lot more than using an ad agency


NT