"Robatoy" wrote in message
Terms like "Mature market", "Too many participants", "No dominant
provider", "Commodity market", "Limited growth", "Small market

As I said, if it was something new and different. Has absolutely nothing to
do with your "Mature market", "Too many participants", "No dominant
provider", "Commodity market", "Limited growth", "Small market".

A new unseen, unheard of power tool is exactly that. It doesn't matter if
every household has a power schinkerbob and every workshop contains twenty
flunkertiks. For new, different and useful, there's no such thing as market
saturation. Just doesn't apply.

And there's other things to consider. A few innovative handtools aside, 90%
of Lee Valley Tool's products were and are already on the market when they
came to be. That didn't stop them did it? A major contribution to their
success in my opinion is their customer service policies, something that is
decidedly lacking in today's markets. Many people, me included don't mind
spending a little extra money for their products because I know that if I'm
not satisfied with something, even months later, I can return it for a no
questions asked refund or replacement. For that kind of service, what they
sell is priceless in my view and means I'll shop there again.

For far too long, the market has been concerned solely with cheapest price.
Competition and marketing has inundated the entire market with cheap and
useless products, stuff nobody needs. We are all paying for this torrent of
crap.

Anyway, this is all theorizing.