On Jul 13, 11:54*pm, The Daring Dufas
wrote:
Smitty Two wrote:
In article
,
*DerbyDad03 wrote:

I was watching Ice Road Truckers last night, which is sponsored by
Craftsman, so they kept running this commercial for one of their
cordless tool lines.

They show one clip where the guy is drilling into a piece of wood
attached to a tree - steps to a tree house maybe - with a wood boring
bit. Maybe it was an optical illusion, but I'd swear the drill is
running backwards - *counter clockwise. I rewound my DVR a bunch of
times, and ran it it slow motion. It sure looked to me like the bottom
of the bit was coming up and the 3/8" marking was going away from, not
coming towards the viewer.

Has anybody else seen this?

I haven't seen that one here, but I have seen, several times, the one
where they're driving a screw into a piece of wood. It also appears to
be rotating CCW.

I've read the respondents thus far who attribute it to the wagon wheel
effect, and I don't think that's what's going on at all. The wagon wheel
effect happens in real life, not just TV, so it isn't a "frames per
second" issue.

I think someone in the editing room flipped the thing intentionally, for
aesthetic reasons, without realizing that the drill would appear to be
in reverse.

A lot of what you're referring to happens quite often
in print advertising. The editor or layout person will
flip things around to make it fit the ad space or the
packaging. Something in the back of your mind screams,
WRONG! Until you finally figure it out.

TDD

The editor or layout person will flip things around to make it fit
the ad space or the packaging.

What possible advantage would it be for the editor or layout person to
"flip" the drill direction around?