Considering some of the cases that William S cited in a
thread last year, that had been successfully prosecuted
as being misleading in the US, I am surprised that someone
has not picked up on it over there...

This is one of those cases in which the people most-likely to object to the
advertising are those aware of the ad's meaning, who therefore don't see it
as a misrepresentation.

Sets that generate the image directly using LEDs or OLEDs are not perceived
as having fundamental advantages *, so even if the display is incorrectly
called "LED", rather than "LED backlight", it is not seen as misleading.

Does that make any sense?

PS: Samsung's Website calls it an "LED TV" -- as distinct from "LCD TV" --
which is at least confusing.

PPS: I've seen it in Fry's, and was not particularly impressed.

* Other than being able to display a "true" black.