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Ed Huntress Ed Huntress is offline
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Default Fake reviews on Amazon?


"Ignoramus11638" wrote in message
...
On 2009-03-18, wrote:
http://www.amazon.com/You-Can-Never-Too-Rich/

No, probably not fake. Amazon would feel the heat if these were not
real. However, I suspect they were bought and paid for by the
publisher or the author.


This is exactly what I suspect.


Many Amazon "customer" reviews are written by the author(s) under an assumed
name.

Notice that the first three reviews were posted within one day of each
other; they're written with multiple screamers (three or four exclamation
points in a row); and there are no other reviews on Amazon by those
individuals. Those are giveaways.

As for the editorial "review," that's book-jacket flak, written on contract
for the publisher. I wrote one of those myself, for a book jacket. (However,
in that case, there were enough independent, legitimate reviews that Amazon
didn't have to revert to the PR or jacket copy.)

--
Ed Huntress