This is one of the consequences of choosing to live in a rural area

Doesn't have to be

I suppose that you would also want the same level of mobile phone coverage,
bus services, and shopping facilities, as urban areas do

Certainly not. But I would not expect to be riding in a slow open cart
and still pay the same fare as on a fast heated bus!

Would you give up the lack of congestion, lower crime rates, lower car
insurance premiums, cleaner air and the other benefits of a rural
environment to get your higher broadband speed

I'm not complaining about the benefits of living the country, expensive
though it is. My point is that I pay the same for a poor service, that
it is technically possible to provide a higher speed service to rural
areas, but that there is no commercial pressure to do so.

The threads we have had about improving broadband speeds in the home by
filtering and rewiring mean that this is a problem for DIYers. I was
pointing out that there are perhaps other things that we can do as well.

Peter Scott