On 30 Sep 2003 13:29:20 -0700, (David Hall)
wrote:

(Charlie Self) wrote in message SNIP

It would be nice if the marketing departments didn't figure everyone in the
world was stupider than they are. From personal experience, I can vouch for the
fact that the opposite is true.

Charlie Self

Oh, I don't know. I counted 6 responses to the marketing troll's post.
At least a couple of which indicated that they had visited the mag's
site as the troll had hoped. How many visited and didn't respond? I
think the marketing dept accomplished exactly what they set out to
accomplish. Kinda like the ads on TV that are so bad we absolutely
hate them. That was the point, we hate the ad so much that we remember
the ad and the product - goal accomplished by the marketing dept once
again. Hey, it's in all the Marketing 101 textbooks, so just imagine
what's in the post-graduate marketing texts.

Dave Hall

Hey Dave, here is ANTI- Marketing 101 ....
Wait until this mag offers a 'try before you buy', you know, the offer
where the first issue is a trial issue and you may just write CANCEL
on the invoice with no further obligations if you are not completely
satisfied. I'm thinking many of us could come up with enough names and
addresses of friends and relatives (trial subscribers, non-woodworkers
of course), and request a trial issue for a single one of them, let's
say one per 4 week interval, and wind up with a year or so of the mag
at no cost.
I'd forgive Mr. Chatfield's transgression after maybe 6 or 7 or 8
issues, and certainly turnabout is fair play.

TomL