In article , The Medway
Handyman scribeth thus
Lino expert wrote:
On 22 Mar, 11:21, "The Medway Handyman"
wrote:
Lino expert wrote:
On 22 Mar, 10:52, "The Medway Handyman"
wrote:
B&Q is attempting to 'feminise' its stores. It wants to turn all
the stores, originally designed to have a masculine feel, into a
more attractive
offering for female
consumers.http://www.personneltoday.com/articl...1/44853/b.html

Won't be able to find a bag of cement for all the scatter cushions
& design
accessories.

Pffft, sexism and patronising.

Who me or B&Q :-)

Who says no men have an eye for interior design, who says that us
women worry our pretty little heads about going in to any old outlet
we want if we need something from it.


Hehehe, B&Q of course.
Maybe they should just be honest and say there's more profit in the
fripperies than their other lines.
I see in the article they then go on to say how many women work for
them, to me that has no correlation whatsoever to what they sell.
I think they've played the wrong card.

I would agree with the statement "Research showed that women controlled up
to 85% of consumer goods spending and made more than 80% of the purchasing
decisions in homes". They certainly account for 89% of the decisions to
hire me.


Some years ago the wife was in the market for a decent second-hand
Estate car. The Audi A4 or 6 and Volvo V70 were contenders.

Audi dealer salesman spent more time reeling off figures and performance
aspects addressing me all the time where I several times pointed out
that she was paying and was the -customer-.

Volvo dealer quite different approach and dealt with her answering her
rather practical questions .

Had the Volvo for quite some time now.. And that was directly influenced
by the respective dealer salesman attitude...
--
Tony Sayer