"dpb" wrote in message ...
JoeSpareBedroom wrote:
...
You are the CEO at Breyers. You're about to shrink your ice cream
containers. How would YOU notify customers?

Nobody else is involved. Just you. Whatever idea you have for notifying
customers, your employees will make it happen. Describe your idea(s).

More appropriately, you're CEO at Breyers and your input costs owing to
fuel and milk have risen 20%, health care ancillary costs for employees
and salaries by 30% and you're still in competition w/ all the others for
shelf space in the markets and customer share. How do you maintain market
share and still have an acceptable margin?

--


Exactly. Not only that, but you (and some supermarkets) have some of the
most advanced data processing methods available, and you know for a fact
that you move a LOT less ice cream when the price approaches $4.00 per half
gallon (old size). So, you have a choice: Leave things as they are, raise
prices, or shrink the package.