Ron(UK) wrote in message
...
N Cook wrote:
Smitty Two wrote in message
news
In article ,
Ross Herbert wrote:

I think US citizens usually identify products
by
function rather than by brand name alone

Not always though. If one brand has a predominant market share, their
name often becomes a substitute for the generic term. Scotch tape and
post-it notes come to mind. I've never in my life heard anyone say, "do
you have any clear cellophane tape?" And Lazy-Boy to mean any recliner
chair. Non-pilots tend to think that all small airplanes are "Piper
Cubs." A lot of people call any soda "Coke" as in "I'll have a Coke."
(Actually I like Coke, and make damn sure I get it in a restaurant,
rather than Pepsi or any of the other inferior imitations.)

But, it is true that some companies go to great lengths to preserve the
real or imagined integrity of their brands. When photocopiers first
came
out, people started saying "here, xerox this for me." The company ran
full page ads in national magazines that said "Xerox is not a verb."
And
they won, because people started saying "photocopy" and later "copy."
Damn that must have been an expensive campaign.

Rolls Royce did something similar, after other companies started saying
"Our brand is the Rolls-Royce of televisions" or whatever. Again they
won, with enough financial clout to back their legal threats.

We've always hoovered over here .
We've always referred to molegrips and stanley knives etc. Come 11/9 or
even
9/11, if you must, we all had to find out what on earth box cutters
were.
You would think that RollsRoyce would be pleased that their name was
being
used as a synonym for quality design/manufacture. Failed campaign

100,000 references to the phrase "is the rolls royce of" on Google
"The Humax PVR-9200T is the Rolls Royce of Freeview recording" coming
top.


Personally, I wouldn't think that dexion was the 'Rolls Royce' of
materials to prop open the cases of electronic equipment, what if it
slipped? - onto live circuitry!
That`s what long handled screwdrivers were invented for.

Shirley it would be preferable to use a suitable length of light timber,
or if you wanted to get really clever, you could make various lengths of
pvc pipe or maybe even some telescopic devices.



Ron(UK)


I disagree.
Not too clear , camera shake - i'll redo, there are white cable ties at all
ends so the top panel is not vaguely propped up sideways. It is held
vertically quite sturdily, so its possible to move or tilt the whole ,18
inch sort of cube, arrangement quite securely.
I would rather rely on steel dexion and nylon cable ties than bits of wood
and string for moving awkward lumps weighing 24Kg.
Case in point I could weigh myself on bathroom scales and then me + mixer
amp , quite safely , to determine that 24Kg


--
Diverse Devices, Southampton, England
electronic hints and repair briefs , schematics/manuals list on
http://home.graffiti.net/diverse:graffiti.net/