JoeSpareBedroom wrote:
"Jim Redelfs" wrote in message
...
In article ,
"JoeSpareBedroom" wrote:

They wanted the SUV they bought. What more reason do they need?
How do you know they wanted them?
Uh, because they BOUGHT them?

Then again, perhaps many were coerced into the purchase by operatives of
the
Detroit underworld. Scary. :\

Remember something very important about sales and advertising:
"Sell the sizzle, not the steak". Do you know what that means?
Yes.

Do you have any idea how well it works?
Yes.

However, if SUV popularity were based solely - or even mostly - on hype
and
advertising, the REPEAT BUYER would be a minority. S/he isn't.
--

JR


What percentage of first time SUV owners bought another SIMILAR one? Not
from a Cherokee to a RAV4, but from a Cherokee to a vehicle with similar gas
mileage specs?

At the same gas price point, undoubtedly quite a large number. There's
no difference no than at the time of the 70s gas crunch when there was a
temporary shift(*)--the shift will occur on its own as the cost
outweighs the perceived benefit.

(*) I, otoh, needing a larger vehicle at the time, took advantage of the
disfavor and bought a large, almost new vehicle which had been traded in
for a smaller one. Owing to the market, I got that vehicle with all its
comfort and size for far less than another vehicle and over the lifetime
of the car that difference in initial investment made for a much cheaper
transportation alternative with far higher convenience. Them is market
forces.

--