"Jim Redelfs" wrote in message
...
In article ,
"JoeSpareBedroom" wrote:

They wanted the SUV they bought. What more reason do they need?

How do you know they wanted them?

Uh, because they BOUGHT them?

Then again, perhaps many were coerced into the purchase by operatives of
the
Detroit underworld. Scary. :\

Remember something very important about sales and advertising:
"Sell the sizzle, not the steak". Do you know what that means?

Yes.

Do you have any idea how well it works?

Yes.

However, if SUV popularity were based solely - or even mostly - on hype
and
advertising, the REPEAT BUYER would be a minority. S/he isn't.
--

JR


What percentage of first time SUV owners bought another SIMILAR one? Not
from a Cherokee to a RAV4, but from a Cherokee to a vehicle with similar gas
mileage specs?