JoeSpareBedroom wrote:
"Jim Redelfs" wrote in message
...
In article , "Pete C."
wrote:

Twice a week, I pass by a park & ride lot. It's as empty as
it's been for many years.
An advertising campaign would help that.
I doubt it. Such an advertising campaign would help only those entities
promoting the campaign.



In this specific example, which entity would be helped by an ad campaign
encouraging carpooling?

Mostly the ad agencies and media outlets paid for the development and
air time (of course, they both get "public service" credits from the FCC
for pro bono ad campaigns in lieu of some of the actual dollars.

The evidence is that all the efforts have not had much influence on
increasing actual ridership of public transportation if market forces
and convenience haven't been sufficient on their own. There's
absolutely no reason to think that would change w/ a new campaign more
than a very small amount.

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