At AU$24.50 including GST, it looks like a closeout price.
Unfortunately for most of the world, you have to purchase it from
existing stock at one of a very small number of Dick Smith
Electronics stores in Australia.

http://www.dse.com.au/cgi-bin/dse.st...uct/View/K7204

http://www.dse.com.au/cgi-bin/dse.st...uct/View/K7214