On Sun, 25 Nov 2007 20:23:51 GMT, Brian Henderson
wrote:

Precisely. They succeed because they want to succeed, they're hungry
for success. You get a lot of American companies who think that
because they bother to open their doors in the morning, they deserve
success and the world will beat a path to their door because they're
Americans.

Ain't so.

As I understand it, the US automakers thought that as long as they changed the
size and shape of the tail fins every few years, people would continue to want
and buy the "latest model"..
The Japanese spend a couple of million bucks (a huge amount at that time) doing
market research and found that what a large amount of the folks that were
interviewed in the US wanted was an affordable car the was reliable and didn't
cost a lot to run... 180 degrees from the Detroit marketing plan..
Look at the cars today (ok, except for the suv/yuppie assault vehicle) an it's
kind of easy to see who was right..


mac

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