True, but only of multi-colored products. Branded colors, where the tools
are all the same color, as the OP references, it's much less important.

Bill wrote:
The name of the game is SALES! And yes the color of a product is very
important. I've heard of some companies spending tons of money for
research to find the color(s) which will make their product sell the
best.
Hint: Walk through the mens department (hardware, tools) and notice
that red is quite a common color.

Walk through the ladies department.

Go to an upscale ladies store and look at the colors used for
products.
Etc.


"mayankbhargava" wrote in message
Hi,

For the past few months I have been working on a project trying to
find out what people feel about colors of the generators. My earlier
study show that we often associate human attribute with colors like
green genset is eco friendly, yellow color is associated with power
and reliability.

I want to maximise the response so that I can consumerate my project.

Given below is a link for all people who think that colors and
company brands are associated. If you think its not the case then
you must take this survey do help me get the correct picture.

http://www.zoomerang.com/survey.zgi?p=WEB226WZ6QKTDV

Thanks and regards to all,

Mayank