In article ,
Ignoramus29233 wrote:

On Tue, 18 Sep 2007 21:47:03 -0700, Too_Many_Tools
wrote:
Why can't the company making $50 shovels make $5 shovels too?

Typically, the reason for doing so is maintaining a "premium brand
identity", which makes perfect sense.
Many do. For instance, many of the store brand products you see in
target or even WalMart are made by the same guys and gals who make the
"brand name" thing you see right next to it.