Stores and VSIA go a long way to push those cards for very good reason.
They make money and don't have to honor a lot of them but already have the
money. You can't say it's their fault for the consumer not taking advantage
of it They are at fault though when they conceal that they expire in such
small fine print that the normal person would never know. That and I also
saw where people are copying the information off the cards, that are located
out in the store front area and then when some generous pernos purchases the
card for a relative or friend and activates it the person that copied the
information checks to see if it has been activated or to get a balance on
the card and purchases against it leaving the true gift precipitant left
with less than they had on the gift card or even nothing. Buyer beware and
demand a card that has not been out on public display.


On 12/29/06 2:26 PM, in article ,
"Willshak" wrote:

I saw on CNN's Headline News last week, that the popular Gift cards for
stores are not always redeemed in time. It seems reasonable enough,
being cards are lost, misplaced, or forgotten before they expired.
BestBuy (the consumer electronics store) reported that in 2005, the
amount of unredeemed BestBuy gift cards totaled $42 million dollars!
I wonder how much the other giants (Sears, Lowes, HD, etc.) gained in
unredeemed gift cards.