In message , Andy Hall writes
On 2006-12-16 23:04:23 +0000, John Beardmore said:

The axiom
'if you don't measure it, you can't manage it'
has much virtue.

Used appropriately.

Well indeed !


What actually counts is the total picture, not just one small
part.
So presumably you either
don't plan to measure any aspects of the scheme,
or
you only plan to quantify the ones that you think people will
want to hear ?

Wrong on both counts.

So why don't you quantify all the bits that people want know about ?

Embarrassment ?


It seems to me that the 'picture' is made up of many facets, but
that most of them are amenable to numeric specification and description.
If you're going to try and sell your scheme on the basis of
inumerate spin and an emotional appeal to choice, I don't think you'll
get a lot of takers.

There's nothing emotional. It's a simple matter of customers being
able to choose the type of service appropriate to their requirements.

Well yes - so why are you trying to tell us that re number of vehicles,
road miles, and therefore congestion etc, "There is no point in
measuring it either way" ? What do you have to hide ? Are there any
other truths you'd like to be economical with ?

If you take numbers out of the picture, what is left but your emotional
rants about local authorities and markets ?

If you take some of the numbers out of the picture, but cloud the very
transparency you have claimed that capitalist enterprise offers.

How are consumers to know that the scheme you foist upon them, never
mind any individual provider they might select, is a benefit to them or
to the environment ?


Cheers, J/.
--
John Beardmore