On 2006-12-16 23:04:23 +0000, John Beardmore said:


The axiom

'if you don't measure it, you can't manage it'

has much virtue.

Used appropriately.




What actually counts is the total picture, not just one small part.

So presumably you either

don't plan to measure any aspects of the scheme,

or

you only plan to quantify the ones that you think people will
want to hear ?

Wrong on both counts.




It seems to me that the 'picture' is made up of many facets, but that
most of them are amenable to numeric specification and description.

If you're going to try and sell your scheme on the basis of inumerate
spin and an emotional appeal to choice, I don't think you'll get a lot
of takers.


There's nothing emotional. It's a simple matter of customers being
able to choose the type of service appropriate to their requirements.