"Mike T." wrote in message
reenews.net...
snip The problem with thinking of Kenmore as a brand is, Kenmore does not
make one single appliance. If half of the "Kenmore" stuff was made by a
company called "Kenmore" and the rest of the "Kenmore" stuff was made by a
mix of frigidaire/electrolux, whirlpool, kithenaid, maytag, etc . . . then
it would be correct to say that Kenmore was a brand.

But to call "Kenmore" a brand when they don't make even ONE appliance is
(at best) misleading. Kenmore is a label, not a brand. -Dave

You can make up or adopt whatever usage you want, but by dictionary
definition, Kenmore is obviously a brand name, the one under which Sears
sells appliances (the caps are mine).

"a word, name, symbol, etc., esp. one legally registered as a trademark,
used by a manufacturer OR MERCHANT to identify its products distinctively
from others of the same type and usually prominently displayed on its goods,
in advertising, etc.