So, Linclon/Mercury isn't a brand? Pontiac isn't a brand? Oldsmobile isn't
a brand?


Lincoln/Mercury is a brand. You know it's a division of Ford. Pontiac is a
brand. You know it's a division of GM. Oldsmobile? I think they used to
be a division of GM. They were definitely a brand.

For Kenmore to be a brand, Kenmore would have to manufacture appliances, OR
that they would have to be a division of a company that does manufacture
appliances*. Neither is true. -Dave

*For example, Frigidaire is an appliance brand, as they are a division of
Electrolux, and Electrolux manufactures appliances.