Yes, Keep the same quality with a name.

I watched Sears keep the name of their tools but changed the quality
downward, to a point that all that they have left is junk, at high prices

It went like this. 50 years ago when I was buying tools, sears had
three brands (grades) of tools, The Craftsman which was the absolute top
of the line. I bought and use those tools every commercially every day
for 40 years with out them wearing out, still have them today 50 years
later. Then they had the next brand of a lower grade called the Sears
brand,good for household use, and finally they had the poorest of the
poor, the use a couple of times and throw away brand called Dunlap. Made
of very poor metal which required heavy thick tools.

As time went on, they dropped the Dunlap brand, and move the Dunlap
grade up to calling it the Sears brand, and the Sears brand they moved
up to the Craftsman brand, doing away with the really high quality tools.

Over time you know what happened, what they now call Craftsman brand
tools are of what was the Dunlap quality tools. In years past I have
had that quality of tools bend and break. You have only to have a cheap
tool break once causing you to ricochet around a piece of machinery
leaving your skin and blood everywhere to realize that it is a bargain
to pay for quality tools.

So much for keeping a brand name without also keeping the quality.

I agree that when they keep a brand name that they should also keep the
same quality, for such is their reputation built on.

Zap

mike vore wrote:
Living in the home town of Black & Decker (Baltimore, MD) the woodworking
guild I am a member of has some advantages. B&D has invited the guild members
to many Engineering/Marketing sessions and invite comments. I don't know if
they listen to us or not. But one suggestion I strongly urge on them is to
keep the grades of tools separate! As an example, being a turner I don't
remember the names and grades of Saw Blades. I suggest they keep the
Top-of-the-line saw blades with the name they now have, and keep the BORG
grade saw blades with the name it now has. And not to change the quality of
either! Changing the name would confuse the buyer, and the reputation of each
would suffer. The Marketing people I mentioned this to agreed, or they tried
to put on a face like it.

I'm not sure I understand your comment about competition amongst the names.
The better tools should still be better than the BORG quality tools. This is
assuming they keep the quality of each 'brand' of tool as it stands now.

mike


Karl B wrote:


I agree wholeheartedly. Now that Black and Decker owns Dewalt, Delta and
Porter Cable, look for any competition to go down the drain if you want to
buy an American Name. While I try to spend my money on American tools, it
looks like that's an outmoded way of thinking. If they are all made in
Chiwan, what difference does it make? As for SERVICE NET, What a joke. I
tried to order parts for both Porter cable and Delta and was sent there. It
wouldn't take my credit card for some reason. After trying to call them
direct and then having to settle for email traffice. I finally gave up and
found my own parts.