I've run my small electronics repair business for years, and like so many
of you I've felt the bite of the dying industry. Its become very hard to
sell used electronics in recent years and it only seems to be getting worse.
But in this post, I'd like to hear some discussion about marketing - in
particular, the appearance of the humble price tag.
March was actually a pretty good month in terms of sales, selling about a
half dozen TV's and a few other smaller appliances. The month of April,
though, only saw a single sale. I'm wondering if it has something to do with
appearances. Around the end of March, when things began to slack off, I
decided to redo my price tags (I sell my stuff from a local corner store). I
spent some time replacing the modest price tags with some much
fancier-looking ones (I design & print them myself, changing them every few
months). Sales have since been at their worst ever, and I'm wondering if the
tags are to blame. Or is it just simply further decay of this has-been
industry?
I'm wondering how much of an effect the price tags appearance actually has
on a potential customer. Do people respond to such things as bright colors,
bold lettering, or such artistic aspects such as shapes and curves? Is it
possible to embed subliminal messages that could possible "encourage"
someone to buy something? Or is it even worth the trouble; perhaps people
are so uninterested in buying used, they don't even bother to look at the
appliances, much less the price tags.
If things don't soon pick up I could risk losing my department at this
store. But maybe it's inevitable, and I should just start dumping my surplus
inventory and repair stock now, before I have to start paying to take stuff
to the landfill.
Thanks for any advice you can offer.

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