The message
from Owain contains these words:

ALBA = All Lousy ******* Appliances.

GOODMANS = Great Once, Originally Decent; Many Appliances Now ****e.

AMSTRAD - Authentic Manky ****e Trying Reincarnate As Decent

MATSUI - Manky Asian Tat Sold to Uninformed Ignoramuses (-ami?)

DIXONS - Dubious Insurance Ex Oikishly Naff Salesmen

Thing is - all these are just badge-engineering fronts now. A friend is
a self-employed graphic artist who does work for DSL sometimes - they
have meetings at which they play with a bit of kit and decide what
quality level it fits in and assign a badge accordingly then negotiate
with the name owner for a price.

--
Skipweasel
Pay no attention to that man behind the curtain.