In article ,
Joe Smith wrote:
On 26 Apr 2006, John wrote:

In article ,
Joe Smith wrote:
A typical retail markup is in the order of 50%.

I once approached our local 'stately home & garden' and offered to
design and make a board game (hand made) specifically for them to
be sold in their shop. They wanted a markup of 140%. That was their
'standard'.

That is approx the same as what I was saying.

"A typical retail markup is in the order of 50%." I said 50% but I was
referencing that 50% to the retail price.

In your case there would be the 100% wholesale price plus 140% markup.
So the markup is 140/240 = 58% of the retail price.

I've always looked on markup from the retailer's rather than consumer's pov.
Your way tends to reduce the impact of what I would term an extravagant retail
cut. In your terms I'd suggest 25% as a more reasonable share.

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