On 26 Apr 2006, John wrote:

In article ,
Joe Smith wrote:
A typical retail markup is in the order of 50%.

I once approached our local 'stately home & garden' and offered to
design and make a board game (hand made) specifically for them to
be sold in their shop. They wanted a markup of 140%. That was their
'standard'.


That is approx the same as what I was saying.

"A typical retail markup is in the order of 50%." I said 50% but I was
referencing that 50% to the retail price.

In your case there would be the 100% wholesale price plus 140% markup.
So the markup is 140/240 = 58% of the retail price.