On Fri, 17 Feb 2006 00:26:19 GMT, The Medway Handyman wrote:

Thompson & Yellow Pages

Not for a handyman, maybe for a supplier of obscure widgets.

Leaflet drops. Expensive to arrange for individual leaflets. Much
cheaper as an insert with the local free paper, but less effective.

If you can target your area maybe. Quality of leaflet would be very
influential. B&W A5 inkjet on 80gsm paper with poor english, layout,
graphics, etc would go in the bin. Smaller A6? (to pin on notice board or
stick in edge of mirror) on 100gsm paper or light card, still B&W but
laser or litho printed, nice graphics and correct english stands a much
better chance of being kept.

You could help the targeting by doing the drop yourself, this is still
"working" all be it unpaid. Provided your are presentable (corporate
clothing indicates that you probably are) knocking on doors just to show
your presentable friendly face ask if they have any little jobs and leave
a leaflet but be quick on the door step.

Local paper advertising. Not yet finalised the costs.

Check circulation area, might be to large.

Leaflets under windscreen wipers in shed carparks.

NO! Nothing annoys me quite as much as something under my wipers. Oh er
Mrs...

Parish magazines.

Or local newsletters not just those associated with a particular belief
system. I do look at the ads in our local newsletter but don't take the
Parish News, that isn't available in the PO/Newsagents/shops etc.

So, where would you look for a handyman if you needed one? What would
influence you?

Newsagent and local PO notice boards, word of mouth (perhaps asking
around after seeing name on a notice board). Newsagents card needs to be
percentable but not "expensive" see leaflet drops. If there are large
employers with notice boards getting on their might be useful, may help
with the word of mouth "Oh yes, I used Fred, his cards on the notice
board".

--
Cheers
Dave. pam is missing e-mail